Marketing company wants 90% of Japanese population on Web3: KBW 2023
Ava Labs head of product Nick Mussallem explained how Japanese company Loyalty Marketing is aiming to introduce Web3 to its 100 million users. Proof-of-stake (PoS) blockchain platform Avalanche is expecting 5-10 million transactions on a subnet as a Japanese loyalty program company that claims to have 100 million users has partnered with the network to bring their mass-scale loyalty rewards program into a blockchain. Cointelegraph’s Andrew Fenton interviewed Nick Mussallem, Ava Labs' head of product at the Korea Blockchain Week 2023, held in Seoul, South Korea. The duo spoke about various topics including the recently announced partnership with blockchain services provider PlayThink and Japanese points service provider Loyalty Marketing to onboard more than 100 million users into the Web3 space. Nick Mussallem at the Avalanche House area of the Korea Blockchain Week 2023. Source: Cointelegraph According to Mussallem, Loyalty Marketing is expecting up to 10 million mints for its...