SAND jumps 7% as Gucci launches Cosmos Land experience
Like the real-life exhibition, Gucci’s new initiative with The Sandbox lets visitors explore the brand’s history. While the hype surrounding the metaverse seems to perish, the famous Italian luxury fashion brand Gucci is doubling down on its virtual reality strategy with a new initiative in collaboration with The Sandbox (SAND), a blockchain-based gaming platform. In a blog announcement on Nov. 8, 2023, The Sandbox said the new Gucci Cosmos Land immersive hub will allow its visitors to explore “decades of iconic designs, offering a captivating exploration of their origins.” “Set within a reimagined London exclusively for Gucci, this adventure is a tribute to the brand’s beginnings and an homage to its enduring creativity.” The Sandbox By exploring each section of the exhibition, visitors can learn a unique aspect of the Gucci story, from its principles since its founding in 1921 to its inspirations and creativity, The Sandbox said. Gucci’s...